How I grew founder’s personal brand from 6,000+ to 28,000+ followers, helped build an 800+ community, and generated steady pipeline of qualified appointments.
This is the snapshot from John’s analytics…
Timeframe: 18+ months (ongoing partnership)
Key outcomes (high level):
- Grew LinkedIn followers from ~6,000 to 28,000+.
- Built an 800+ recruiters’ private community using lead magnets and targeted content.
- Created a steady flow of qualified appointments and partnership conversations for recruiting and franchise initiatives.
- Dramatic increase in profile visibility, inbound leads, strategic partnerships, and candidate flow.
When we started working together…
John had a presence on LinkedIn but it was largely dormant: a few thousand followers who weren’t engaging, a non-optimised profile, and no clear content plan.
He ran four brands and needed LinkedIn to pull three things together:
- Attract better leads and franchise partners.
- Build a talent pipeline for his staffing businesses.
- Raise credibility with investors and enterprise customers.
Constraints we faced: